CRM Software & Oracle CRM on Demand

Larry Ellison, Ed Oates and Bob Miner started Oracle Corporation in 1977 under the name Software Development Laboratories (SDL). The company's purpose began when Ellison found inspiration from the 1970 paper titled "A Relational Model of Data for Large Shared Data Banks written" by Edgar F. Codd on relational database management systems (RDBMS). Later in 1982, RSI changed the company name to Oracle Systems in order to better align with its flagship product, the Oracle Database. At this time Bob Miner served as the company's senior programmer. Then in 1995, Oracle Systems Corp. changed its name again, this time to Oracle Corporation.

Oracle has over 5 million users and over 5,000 customers in about 145 countries using 27 languages. As a worldwide software and now hardware provider, Oracle customers cross company sizes, industries and geographies. Oracle does not break out the number of Oracle CRM on Demand customers, however, various discussions suggest there are over a quarter million CRM on Demand subscribers. Marquee Software as a Service CRM Oracle customers include 3M, Accenture, GE, Ingersoll Rand, and Kodak.

About Oracle

Oracle is the third largest global software company in the world, after Microsoft and IBM. Within the business software industry, Oracle is arguably the number one CRM and ERP software publisher in the world; although that argument is frequently challenged by SAP who also makes the same claim. Each firm points to differing metrics to assert their top designation status.

Oracle has acquired a large number of business systems beginning in about 2003 and which have resulted in Oracle's business applications software portfolio. These solutions include Oracle E-Business Suite (EBS), PeopleSoft Enterprise, Siebel Systems, JD Edwards EnterpriseOne and World, and now Oracle Fusion.

The acquisition of Siebel Systems in 2006 also delivered a software-as-a-service CRM product. Oracle later changed the name from Siebel On Demand to Oracle OnDemand and now positions the SaaS CRM solution against primary competitors and Microsoft Dynamics CRM.

Oracle CRM on Demand