CRM Blogs and Advice

This is a CRM software journey begun with research to help shed light in the successful methods to deploy and manage Customer Relationship Management software. While there are many types of websites and information that offer good input, CRM blogs tended to provide the most candid and even passionate advice. gotCRMsoftware.com was a helpful CRM blog that got us going in a good direction. We'll reference some others in a follow-on post.

Customer Relationship Management

Customer Relationship Management is a customer management strategy that takes into account customer affinity goals, business processes and enabling CRM software systems. CRM business strategies are often designed to acquire new customers, grow customer counts and reduce customer churn.

Customer Relationship Management objectives and facilitating CRM software applications are commonplace in the aggressive pursuit of client acquisitions and customer retention objectives. For most organizations, Customer Relationship Management software systems include marketing software, Sales Force Automation software, and customer service software. Other complimentary and integrated functions such as Partner Relationship Management (PRM), quote to cash cycle processing, mobile CRM, social media CRM and customer analytics all synergize with CRM software systems to increase capabilities and software payback. New disruptive technology capabilities such as open source CRM software, remote delivery and deployment options such as cloud computing, variable pricing models such as subscription billing and third party managed CRM systems also offer new opportunities for CRM acquisition, deployment and operation.

For most senior executives, knowing they need to use a CRM application is a no-brainer. But properly choosing which CRM software system will best accommodate their organizational goals, business processes, human resources and financial constraints can be a difficult task. Fortunately, there are good CRM information portals, bloggers and CRM software review websites—some of which are expert, fair and without bias; while others are clearly pay for say.

A Customer Relationship Management strategy is a journey in which success is more than a software deployment and go-live event. Benefits and new found capabilities from a CRM strategy and closely linked CRM software system may consist of a change in company culture and a relentless customer pursuit that constantly adapts to changing customer needs and evolving company capabilities. Business leaders must understand that CRM is a business strategy first and foremost, and then recognize how CRM software systems act as the framework and automation tools to empower the company's most important customer objectives. CRM software systems help increase understanding and response to the company's customers' needs in a timely, efficient and mutually rewarding way.

Business executives have discovered many repeatable methods, tasks, best practices and lessons which all act to lower risk and increase CRM software investment. There are good community websites which offer shared experiences and social networks which possess plenty of user generated content and community collaboration for the benefit of all participants.

Here we will share our CRM software experiences and we hope others may share their first hand experiences, lessons and insight as well.

Join us in the CRM journey.

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