Nowa odsłona "Obok Euro 2012″

Euroszał na "mkw"! Orzeł i reprezentacja, zwolnienia z WF-u, orliki, nadzieje i lęki związane z Euro, przygody zagranicznych korespondentów w Polsce, architektura stadionowa, strategie nadzoru podczas szwajcarskiego Euro 2008 oczami artystów z !Mediengruppe Bitnik!, Londyn przed Igrzyskami Olimpijskimi, kibicowskie społeczności!

Customer Relationship Management Software

CRM strategy coupled with CRM software is a synergistic combination to help businesses meet their top objectives. For most organizations, CRM software systems include sales force automation (SFA), marketing automation and customer service software. Here we take a second look at customer support software.

Customer Service Software

Although sales force automation (SFA) software and marketing software systems often attract much of the CRM software spotlight, the CRM software suite is not complete without the strategy and software to engage, respond and retain customers. More so, in a crowded and competitive CRM software market where many IT buyers believe CRM applications are becoming a commodity, customer support operations and software systems may become the next true killer app. Customer support systems manage and automate customer requests, cases and incidents from initial contact all the way through successful resolution—and provide customers with the consistent service that increases customer loyalty, customer share and customer longevity.

Delivering superior customer support may be the last competitive differentiator. Products and services can be copied by competitors, however, customer engagement is a business art that is pervasive throughout the company culture and is not so easily duplicated. Once the sales and marketing team deliver new customer relationships, it is then up to a customer support function to take the lead and satisfy those customers for the long haul. Promoting sales efforts without corresponding customer service at the ready is like pushing money into a pocket full of holes.

Customer Support