What is CRM Software?

Answering the question of what is CRM requires and understanding of the differences between CRM strategy and CRM software. CRM strategy is a customer-focused business development strategy designed to grow customer relationships for business objectives—often times for revenue and profit objectives.

CRM software is the underlying framework to capture customer related data, automate customer facing business processes and deliver customer-related information reporting to decision makers who can use it.

About Infor

Infor Global Solutions is a privately held U.S. software company and manages a business software portfolio which includes enterprise software ranging from marketing software to enterprise resource planning (ERP) software to supply chain management systems. The company is the third largest ERP software provider, behind only Oracle and SAP. The company's primary shareholder is the private equity firm Golden Gate Capital Partners.

The company began in 2002 under the company name Agilisys, based in in Malvern, Pennsylvania. In 2004, Agilisys relocated its headquarters to Alpharetta, Georgia, and the company acquired the German company Infor Business Solutions, which at that time was headquartered in Friedrichsthal. Following the acquisition, Agilisys changed its name to Infor Global Solutions.

Today the company earns about $2 billion in annual revenue, manages over 70,000 customers, and employes more than 8,000 staff. Infor supports a global customer base with 3,500 product specialists in 35 countries, as well as 1400 technology and sales and service partners, offering training and customer support in about 20 languages.