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CRM Software & Sage CRM

The Sage Group plc (LSE: SGE), most commonly referred to as simply Sage, is a global business software company headquartered in Newcastle upon Tyne, UK. It is the world's fourth-largest vendor of Enterprise Resource Planning (ERP) software (behind Oracle, SAP and Infor), the largest vendor to small and midsize businesses, has over 6.5 million customers worldwide and delivers business software products and services in over 160 countries.

Sage employs about 13,400 staff across offices in 25 countries and achieved £1.4 billion annual revenues in 2010. About 55% of its revenues are from the accounting software segment with another 26% from industry-specific solutions, 10% from HR & payroll systems, 5% from payment processing and 4% from Customer Relationship Management systems.

Sage Group plc is an accomplished acquisitions company. While Sage has generally proven it can both acquire and absorb companies into the Sage portfolio, it does receive criticism for a weak corporate brand as most customers are far more familiar with the products than the company. Further, a lack of integration among products makes the company a perceived aggregator.

Sage History

Graham Wylie was a student at Newcastle University when he accepted a summer job with an accounting firm funded by a government small business grant to write business software to help their record keeping. This project became the basis for Sage Line 50. Later, hired by David Goldman to write some estimating software for his printing company, Campbell Graphics, Graham used the same accounting software solution to produce the first version of Sage Accounts. David was so impressed he hired Graham and academic Paul Muller to begin Sage, first selling their software to printing companies, and later to a broader market through a network of business partners and resellers.

Sage CRM