Act-On Marketing Automation Software

We've searched high and low for a marketing automation software system that would perform email marketing, social marketing and the marketing automation software functions of lead acquisition, nurture marketing campaigns and lead scoring-and integrate with our CRM software system. We found one website that was by far the most helpful, and also helped us understand the Act-On Software competitors and market.

SugarCRM is the clear open source Customer Relationship Management software leader.

While Sugar's brand or description of Commercial Open Source sounds a bit like an oxymoron, the Sugar CRM business model follows a synergistic relationship between maintaining a viable company and delivering freely distributable CRM software with customer benefits attributable to the open source movement.

Sugar CRM has a two-level business model. The software publisher gives away a basic open source CRM software system, and also sells four progressively more sophisticated commercial versions which include proprietary (commercial) code and more advanced functions such as integration with Microsoft Outlook, support for Microsoft SQL Server or Oracle databases, an offline mobile support, self service, advanced reporting and system integration for companies wanting to achieve full CRM software and strategy potential.

The company retains over 7,500 customers located around the world. The most common Sugar CRM prospect profile is the small to medium sized business (SMB) desiring a flexible, open-source software solution available in a choice of delivery models (such as on-premise, on-demand or a combination of public and private clouds). Sugar CRM big name customers include Avis, BDO, Coca-Cola, Harris, Loomis, Mens Warehouse and ThyssenKrupp.

The CRM software system originated on the LAMP stack of Linux, Apache, MySQL and PHP, but has evolved to also support other similar platforms that can deliver Apache, MySQL and PHP (such as Windows, Solaris and Mac OS X). Sugar CRM can also use other databases such as the Oracle database.

Sugar CRM permits both both on-demand and on-site delivery models and the CRM software can be moved from one deployment model to the other. Sugar CRM's portability is unique among cloud or Software as a Service (SaaS) CRM applications. Sugar CRM is cloud ubiquitous so customers can select to run the software on clouds such as Amazon EC2, Microsoft Azure, Sugar On-Demand or even private clouds.