CRM Software, Marketing Software & Aprimo

Aprimo is manufacturer of marketing software systems which include marketing automation software, marketing resource management (MRM) and Enterprise Marketing Management (EMM). Aprimo operations are based in Indianapolis, Indiana, and the company reports to parent organization Teradata Corporation, in Dayton, Ohio.

Aprimo's marketing software helps both B2C and B2B marketers in managing the planning, budgeting and investing so they can better perform multichannel campaigns that tie their marketing investments to their business objectives. Aprimo Marketing Studio for B2C, for consumer marketers, and Aprimo Marketing Studio for B2B, for business-to-business (B2B) marketers, deliver modular marketing software systems that control online and offline marketing channels, track budget and spend management, and deliver workflow and digital asset management.

Aprimo operates offices throughout the world, including operations in Morrisville, North Carolina; Sydney, Australia; Singapore, Singapore; Brampton, Canada; Paris, France; Munich, Germany; Amsterdam, the Netherlands; Stockholm, Sweden; and Wokingham, UK.

Key Aprimo customers include Bank of America, Cummins, E-ON, Ernst & Young, ESRI, Home Depot, Ingram Micro, Lending Tree, Merrill Lynch, QAD, Toyota, Time Warner Cable and Warner Bros.

While the company's primary marketing software products of Aprimo Marketing Studio B2B and B2C are not purpose built for particular industries, the company has acquired concentrations of customers in several vertical markets, such as financial services, banking, retail, consumer goods, technology, media and entertainment, telecommunications, manufacturing, life sciences and agencies.