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CRM Software, Marketing Software & Eloqua

Eloqua Corp. is a marketing software manufacturer who develops a SaaS marketing and demand generation software product. The company aims to help business-to-business (B2B) marketers improve the quality and quantity of sales leads and streamline sales and marketing processes. Eloqua marketing software automates, executes, and measures key marketing and lead management business processes along every step of the sales and marketing funnel – from lead generation to opportunity closure. Eloqua's mission is to make its customers the best marketers on earth.

Eloqua earned just over $50 million in 2010 and employs about 260 employees worldwide from Virginia (its headquarters), Toronto (home to more than half its staff), London, Singapore and Germany.

With over 1,000 customers and about 60,000 users located in 33 countries (as of Q3, 2011), Eloqua is a marketing software market share leader. In fact, the company is recognized by many as having created the category for marketing automation software. Eloqua began company operations in 1999, released the first marketing software product in 2000 and climbed its way to an early leader position. Like nearly all its marketing software competitors, Eloqua is private and heavily venture financed. But unlike nearly all of its competitors, Eloqua is cash flow positive and near completing its IPO (initial public offering). The company is also one of the few marketing software systems to cross from small business customers to some of the largest global companies. Eloqua's customer base consists of about 30% enterprise sized customers, 43% midsize customers and the remaining 27% made up of small and midsize business (SMB) customers.

Eloqua History

Eloqua was founded in Toronto, Canada in 1999 by Mark Organ, Abe Wagner and Steven Woods. Having started company operations before the turn of the century, Eloqua is now one of the more mature marketing software companies in the industry. With its early start, Eloqua is recognized as a pioneer in defining the marketing automation segment.

The firm achieved profitability in the fourth quarter of 2003 and then closed its first round of venture funding—thereby securing a strong valuation. Eloqua has garnered $41M in venture with a $12.8M Series B round in September 2006 and Series C round led by Bessemer Venture Partners in October 2007. In 2008 the company increased its revenues to $33 million, a 58% increase over 2007 while growing its customer roster to more than 500.