marcin bogucki

CRM Software and HubSpot

HubSpot's products and services are based almost entirely on the concept of inbound marketing, which uses content and promotional techniques to get found by buyers seeking solutions, which HubSpot (and the SEO industry at large) suggests is much more powerful than traditional interruption-based, outbound marketing techniques. HubSpot's marketing software solutions aid customers in getting found by using Internet marketing methods such as social media, blogging, and search engine optimization (SEO). The company offers a complimentary suite of tools which include:

  • Blogging and analytics
  • A Keyword Grader tool which helps users find search engine keywords that are popular, relevant, and hopefully neglected by the competition
  • A Link Grader tool to assess and compare the number and authority of the inbound links that most search engines use to generate their search engine results pages
  • A Page Grader tool to give suggestions for on-page SEO such as length of the title and description in the head of web pages and the like
  • A Website Grader tool which compares web sites for SEO qualities, and gives suggestions for optimization. The paid version adds trending and other capabilities versus the free version

As of early 2011, HubSpot's all-in-one marketing software was used by over 4,000 companies in 31 countries. The HubSpot ideal prospect profile is the small and medium sized business which seeks non-technical and very easy to use marketing systems to promote inbound marketing techniques and govern lead management.

While its products are impressive, HubSpot does not compete well in the more sophisticated lead management and marketing automation software industry - against players such as Aprimo, Eloqua, Marketo or Pardot.

About HubSpot

HubSpot was founded by Brian Halligan and Dharmesh Shah who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in 2006.

The company is backed by venture capitalists including General Catalyst Partners, Google ventures, Matrix Partners, Scale Venture Partners, Sequoia Capital and Salesforce.com.

Hubspot