marcin napiorkowski

Marketing Software & Marketo

Marketo is a marketing software manufacturer, which makes marketing automation systems and lead management software that aids marketing and sales teams in collaborating at every stage of a revenue cycle - from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

The company was founded in 2006 by B2C marketing software executives who previously helped grow the marketing software company, Epiphany. These executives started Marketo with a mission to change the way marketing and sales collaborate in the revenue cycle by communicating and realigning the impact of B2B marketing automation and sales effectiveness software systems on revenue growth.

As of July 2011, Marketo retained about 1166 customers and 11,523 user subscribers in several B2B industries including software technology, financial services, business services, healthcare and communications. Key customers include BT, Cisco, Dell Boomi, Jigsaw (part of, Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.