CRM Strategies

Customer Relationship Management strategies must be aligned with the organization's mission, purpose and business strategies if they are to achieve sustained success. CRM strategies are iterative and even sometimes fluid processes; as the business advances so to will the CRM strategy—and the support CRM software solution. If developing successful CRM strategies and goals were either easy or routine, the well recognized implementation failure rates would not be so deplorably high (over 50% according to research firm Gartner). To prevent becoming one of the unsuccessful statistics, get online and get educated. Review market research, read syndicated content and follow the top CRM bloggers while implementing and sustaining your successful CRM strategies.

Customer Relationship Management goals and benefits originate from thoughtful and well articulated CRM strategies. However, too many CRM software adopters proceed with CRM software before developing their customer strategy. While CRM software will not achieve the promise of CRM by itself, combining CRM strategy with supporting CRM software systems deliver a powerful combination in achieving sustained business success.

CRM Strategy