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CRM Software Improvement Projects

Customer relationship management strategies and supporting application software systems are a journey, normally advanced with small but continuous incremental, iterative and progressive steps which steadily improve customer relationships and achieve the company's top objectives. Both CRM strategies and CRM software must evolve to keep pace with changes to global markets, business strategies, business processes and customer behaviors.

CRM Is a Journey

Customer Relationship Management is neither a standalone project nor a single destination. Unlike many business software technology projects, with CRM software deployment there is no end. CRM strategy and supporting application software is a continuous journey and those businesses that are most successful repeatedly assess, learn and implement adjustments - and then repeat a closed loop process all over again.

Only with incremental improvements will CRM software adopters realize a strong return on their IT investment.

CRM Improvement